About Us

Caryl-Rose and her bulldog Rover.  Photo © 2013 The Republican Company, by John Suchocki

Caryl-Rose and her bulldog Rover. Photo © 2013 The Republican Company, by John Suchocki

My Dog, LLC relocated to Amherst in the spring of 2005.  Prior to that, My Dog served the Boston Metropolitan area.

My Dog works professionally with dogs and their owners and is committed to the learning process of the entire family.  We can teach dogs more quickly, effectively and with longer lasting results when we understand the basics of how dogs learn and think.

July 2013, The Republican newspaper ran this article about the modern approaches to working with dogs, especially overly reactive dogs, utilized by My Dog‘s owner and trainer, Caryl-Rose Pofcher.  Caryl-Rose is one of the earliest Certified Behavior Adjustment Trainers in the United States.

“Dogs must be taught what humans expect. Otherwise they will act like dogs – jumping, barking, pulling or lunging on leash, scavenging, and deciding for themselves where to pee and poop. A dog who does such things won’t be a joy to live with and is at risk of being relegated to the yard or surrendered to a shelter,” stated Caryl-Rose.

“Socialization and basic training with positive techniques can help prevent or change such a downward spiral and give you the dog you want,” explains Caryl-Rose.  “Dogs, like people, are subject to both ‘nature’ and ‘nurture’.  It’s up to us to help bring out the best of their nature and teach them how to live harmoniously and obediently with their human families and society.”.

The positive reinforcement methods employed by My Dog,LLC are based on learning theory and employ techniques such as rewarding good behaviors, managing the environment to minimize unwanted behaviors, reinforcing incompatible behaviors, counter-conditioning, desensitizing, building the relationship between the owner(s) and the dog (some call that leadership or establishing the hierarchy), and training behaviors utilizing shaping, luring and capturing.

As many a gifted trainer has demonstrated, if you want more of a behavior — reward it.  If you want less of a behavior — prevent it, ignore it, and/or train a replacement behavior (e.g., sit to greet instead of jumping).

My Dog’s training is gentle, effective, logical and fun.